Week 12 : Distribution of Multimedia Courseware

Today we learn the final part in our CD-ROM development process. There is :

• Technique & Methods for Multimedia Application Distribution
• Marketing Strategy

There are many things to be considered, such as;
1. how to distribute
2. the efficiency of the courseware to the users.
3. storage -

• magneto-optical disks (CDROM/DVD/BluRay)
• Flash storage
• networks
• cloud

4. marketing strategy - testimony,

• how to market? 
• where to start?
• what to considered?
• after sales

5. marketing plan
-advertising
-branding
-publicity
-pricing
-strategy
-sales promotion
-public relations
-product placement
-direct marketing
-sales
-research

  Markerting Strategy Process

Social Media Marketing